Who made this stupid logo?

Posted on Monday 08 August 2011 at 11:24 pm in category: Whatever, USA
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Randy Riedland

We all know the goverment can be stupid sometimes. This actually goes for any government, not just the US government, but here is an example of the stupidity of the government of the USA, the land of innovation and hi-tech stuff:

Department of Innovation Logo

You are looking at the logo of the new Department of Innovation Blog of the Smithsonian Institute, an institute that runs with government money. Everybody knows the Smithsonian. In their own words:

Founded in 1846, the Smithsonian is the world's largest museum and research complex, consisting of 19 museums and galleries, the National Zoological Park and nine research facilities.

From an institue like that, you might expect some technical expertise, right? Well, I am sorry to break it to you, but they are stupid too. Look at that logo again.

Not only can 3 interlocking gears like that never move anywhere, the pitch (distance between the teeth on the gears) is not the same for all three either. This means that even if the two smaller ones were not interlocked, the whole construction would come to a screeching halt after half a turn.

Now, I admit that somebody that makes logos for a living might not know that, but you would think that a whole committee of well-payed people over there at the prestigious Smithsonian Institute have looked at it and approved it. Good luck competing with China!

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